The making of Digital Nostalgia: Mobile Evolution

I thought I’d take the time to write up a journey one of my university final project posters went through. When working, I’ve got into the habit of saving as a new file after every major design addition or change. The mobile phone poster had over 25 iterations by the time it reached a finished piece and here are a few of them:

First after some experimentation I decided which typefaces I’d use. Knockout was my first choice as it was condensed enough to fit into tight spaces, and I really like the slight retro feel of using it all in caps for titles. I wanted a serif for large pieces of text for easier legibility and as a contrast to the rationality of Knockout. I went with Caslon mostly out of personal preference as it’s one of my favorite serifs, with a classical edge but still very readable. Lastly I decided to add some Bodoni Poster sparingly in places as a highlight, as I just love its eccentricity and classic look. Read the rest of this entry »